Privacy Policy

J2F Beverages Limited, doing business as ONLY Beverages, is the controller and responsible for your personal data (referred to as “we”, “us” or “our” in this privacy policy) respects your privacy and are committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

  1. Important information and who we are

Purpose of this privacy policy

This privacy policy aims to give you information on how we collect and processes your personal data through your use of this website, including any data you may provide through this website when you sign up to our newsletter, purchase a product or service, or take part in a competition.

This website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.

If you have any questions about this privacy policy or our privacy practices, please contact us at

Changes to the privacy policy and your duty to inform us of changes

We keep our privacy policy under regular review.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

  1. The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
  • Contact Data includes billing address, delivery address, email address and telephone numbers.
  • Financial Data includes bank account and payment card details.
  • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
  • Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
  • Usage Data includes information about how you use our website, products and services.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

  1. How is your personal data collected?

We use different methods to collect data from and about you including through:

  • Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
    • purchase our products;
    • create an account on our website;
    • subscribe to our publications;
    • request marketing to be sent to you;
    • enter a competition, promotion or survey; or
    • give us feedback or contact us.
  • Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies.
  • Third parties or publicly available sources. We will receive personal data about you from various third parties and public sources, such as:
    • Technical Data from analytics providers, advertising networks, or search information providers.
    • Contact, Financial and Transaction Data from providers of technical, payment and delivery services.
    • Identity and Contact Data from data brokers or aggregators.
    • Identity and Contact Data from publicly available sources.
  1. How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via e-mail or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Purposes for which we will use your personal data

We have set out below a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.


Type of Data

Lawful Basis for Processing

To register you as a new customer

(a) Identity

(b) Contact

Performance of a contract with you

To process and deliver your order including:

(a) Manage payments, fees and charges

(b) Collect and recover money owed to us

(a) Identity

(b) Contact

(c) Financial

(d) Transaction

(e) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to recover debts due to us)

To manage our relationship with you which will include:

(a) Notifying you about changes to our terms or privacy policy

(b) Asking you to leave a review or take a survey

(a) Identity

(b) Contact

(c) Profile

(d) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary to comply with a legal obligation

(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

To enable you to partake in a prize draw, competition or complete a survey

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) 

(a) Identity

(b) Contact

(c) Technical

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

(b) Necessary to comply with a legal obligation

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(f) Technical

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

(a) Technical

(b) Usage

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

To make suggestions and recommendations to you about goods or services that may be of interest to you

(a) Identity

(b) Contact

(c) Technical

(d) Usage

(e) Profile

(f) Marketing and Communications

Necessary for our legitimate interests (to develop our products/services and grow our business)



We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising, and have established the below personal data control mechanisms.

Promotional offers from us

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or purchased goods from us and you have not opted out of receiving that marketing.

Third-party marketing

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

Opting out

You can ask us or third parties to stop sending you marketing messages at any time by contacting us at any time.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a purchase, warranty registration, product experience or other transaction.


You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

  1. Disclosures of your personal data

We may share your personal data with the parties set out below for the purposes set out in the table Purposes for which we will use your personal data above.

  • External Third Parties as set out in the Glossary.
  • Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

  1. International transfers

Many of our external third parties are based outside of Hong Kong so their processing of your personal data will involve a transfer of data outside of Hong Kong. Whenever we transfer your personal data out of Hong Kong, we use our best efforts to ensure a similar degree of protection is afforded to it.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of Hong Kong.

  1. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

  1. Data retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

  1. Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. If you wish to exercise any of such rights set out under Your Legal Rights in the Glossary, please contact us.

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

  1. Glossary


Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.


External Third Parties

  • Service providers acting as processors who provide IT and system administration services.
  • Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
  • Regulators and other governmental authorities.


You have the right to:

Request access to your personal data. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

  • If you want us to establish the data’s accuracy.
  • Where our use of the data is unlawful but you do not want us to erase it.
  • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
  • You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

Everyone's talking about ONLY!

From product releases to founder interviews to awards... check out some of our coverage below!

2022.07.04 - Timeout

What's hitting the shelves? New beverage launches in Hong Kong

"Pioneering ready-to-drink alcoholic beverage brand, Only Vodka Soda launched their third flavour, Guava Hibiscus, which combines lush guava with a touch of hibiscus."

Read Here

2022.06.29 - Retail in Asia

Inside Hong Kong’s first zero sugar vodka soda: EXCLUSIVE INTERVIEW with ONLY Beverages

"Growing demand for RTD beverages combined with the relatively limited options for Hong Kong consumers created the perfect opportunity for the founding of ONLY Beverages, a Hong Kong-based RTD alcoholic beverage company."

Read Here

2022.06.22 - Hong Kong Trade Development Council

Tapping a new drinks market

"Witnessing a growing ready-to-drink market worldwide, and noting a niche for healthier alcoholic drinks in Hong Kong, Flora Ma and Jonathan Der left their respective careers in finance and real estate to launch Only Drinks last year."

Read Here

2022.06.16 - LocALIIZ

10 things to do in Hong Kong for Pride Month 2022

"If you would like to support Pink Alliance in other ways but can’t make it to this special sesh, try finding a can of Only’s new guava-hibiscus-flavoured vodka soda, as up to five percent of the drink sales will be donated to over the course of the month. Cheers!"

Read Here

2022.06.14 - Inside Retail

Cheers! Hong Kong alcohol start-up Only Beverages plans global push

"Innovative Hong Kong alcoholic beverage company Only Beverages is going global, focusing solely on the ready-to-drink market (RTD) - with a healthy twist."

Read Here

2022.05.26 - Jetso Today

ONLY Beverages「Guava Hibiscus番石榴木槿伏特加梳打」

"ONLY Beverages 全新Guava Hibiscus番石榴木槿伏特加梳打,為一度斷市的ONLY Vodka Soda系列帶來全城期待的第三款清新口味。全新Guava Hibiscus番石榴木槿伏特加梳打結合番石榴的誘人果香和木槿的獨特味道,果味更濃郁。"

Read Here

2022.05.23 - Lifestyle Asia

Best Sips: 5 drinks we loved this week

"I’m not usually a vodka girl, butONLY Vodka Sodagot me at 0 sugar, 0 carbs and 0 gluten. With my attempts to be health-conscious about my diet, a low-fat alcohol beverage is definitely appealing. I loved their previous Yuzu Ginger and Tahitian Lime flavours, so I had to try out their latest, Guava Hibiscus. The sweet and flowery scent mixed with hints of fruitiness make for an extremely refreshing drink."

Read Here

2022.05.14 - gafencu

How canned cocktails dominated the bar scene

"Since health-conscious hard seltzers have an abysmally small market share here, the category is ripe for expansion. Jonathan Der and Flora Ma, co-founders of Only Beverages, are filling that gap with Hong Kong’s first zero-carb, zero-sugar alcoholic drink."

Read Here

2022.05.11 - HKClubbing

Guava Hibiscus Flavour Vodka Soda By Only Beverages

"Finally we welcome a new vodka soda flavour by Only Beverages, Guava Hibiscus! Grab a can or two now here in Hong Kong at 4.5% alc/vol. and only 80 calories. They also have two other flavours to choose from, Tahitian Lime and Yuzu Ginger."

Read Here

2022.05.06 -

消暑新飲料 玩味清爽可口 原文網址:消暑新飲料 玩味清爽可口

"去年首次登陸香港的即飲酒精飲品品牌ONLY Beverages,其Vodka Soda系列曾一度斷市,受歡迎程度可想而知,最近品牌再下一城,推出全新Guava Hibiscus番石榴木槿伏特加梳打,富番石榴的果香與木槿的獨特味道,果味更濃,甜味亦更突出。"

Read Here

2022.04.21 - ESDLife


"如果你身邊有一班酒鬼朋友,一定要為他們提供ONLY Beverages推出的「ONLY Vodka Soda」啦!這款全港首罐零糖、零碳水化合物,天然風味的優質罐裝伏特加梳打共有兩個味,包括大溪地青檸味(Tahitian Lime)及柚子薑味(Yuzu Ginger)。"

Read Here

2022.02.04 - The Standard

Toast to health

"It may be Only Beverages, but for its founders, Flora Ma and Jonathan Der, the fizz represents a taste of Canada's health-conscious drinking culture."

Read Here

2022.01.20 - Tatler

A Party In A Can: Meet The Founders Of Only Beverages, Jonathan Der And Flora Ma

"Business partners Jonathan Der, 33, and Flora Ma, 32, are the brains behind Only, Hong Kong’s first zero-sugar, zero-carb and gluten-free vodka soda in a can."

Read Here

2021.12.09 - Gafencu

Christmas Weight Gain: Enjoy the food without the guilt!

"Only Vodka Soda is a great option for the calorie-conscious drinker. It’s Hong Kong’s first zero sugar, zero carbs and premium vodka soda and comes in a can — no affiliation but perfect for those who want their tipples but not the carbs."

Read Here

2021.11.26 - Cosmopolitan

聖誕派對遊戲2021丨6大Party Game推介:簡單易玩輕鬆破冰炒熱氣氛!

"由ONLY Beverages推出的罐裝伏特加梳打,主打零糖、零碳水化合物,每罐酒精濃度為 4.5%,卻只有80卡!ONLY Vodka Soda 更提供兩款口味:大溪地青檸味及柚子薑味,每款均以梳打水、天然香料及經5次蒸餾的Vodka,無糖也不影響風味!"

Read Here

2021.11.20 - Hong Kong Economic Times

【創業兵團】瞄準市場缺口 80後好友聯手創低卡低酒精飲品品牌

"馬懿馨及謝栢年看準「健康」低酒精飲品商機,放棄高薪穩定工作,自資創立品牌ONLY Beverages."

Read Here

2021.11.16 - LIV Magazine

Check out ONLY, a new Hong Kong-based healthy alternative for holiday drinking

"So we’re pleased as holiday punch to hear aboutONLY, a new Hong Kong-based health-conscious alcoholic beverage brand. Touted as the city’s first zero-sugar, zero-carb premium vodka soda in a can, it rings in at only 80 calories with no artificial sweeteners or flavours"

Read Here

2021.11.15 - Esquire

如何健康地飲酒?ONLY Vodka Soda用五次蒸餾伏特加罐裝即開!

"如何健康地飲酒?這個議題說出來都有點搞笑,但的確在這個人人都要減肥、人人都要健康的時候,既然要豪飲,倒不如飲一些對身體沒有太多負面影響的酒類飲品,ONLY Vodka Soda可能是大家今時今日的首選。"

Read Here

2021.11.02 - Localiiz

10 local Hong Kong alcohol brands you should know about

"For all the light and low-cal associations of vodka soda with extra flavour in a portable, ready-to-drink format, check out Only Beverages’ flagship drink, the Only Vodka Soda"

Read Here

2021.10.26 - Hong Kong Living

Hong Kong Living Influencer Awards 2021: Dining - Flora Ma, Co-founder of ONLY Beverages

"Born in Hong Kong and bred in Vancouver, Flora Ma moved back to the city six years ago working with audit and management consulting groups at EY before joining Goldman Sachs’ global markets division."

Read Here

2021.10.15 - Lifestyle Asia

ONLY Vodka Soda wants to be your only vodka soda

"Available in delicious citrus flavours and portable, very Instagrammable cans — the Hong Kong-based brand from co-founders Jonathan Der and Flora Ma makes a pretty good case."

Read Here